With our steps towards

Now comes the allimportant hurdle Enter the information in step number into the editorial plan . AIn addition to the content and formal requirements you also record responsibility and a schedule. Functions of a content map Now you have already learned a lot about the content map but what is still missing The function Of course a map offers structure and order if it is designed properly. Customer data can be displayed as a synonym for transaction data like in a navigation app. A content map can also act as a team building factor . The creation brings the entire team and different departments together because not only the editorial team should deal with it sales and customer service usually also have a different perspective and access to the customers.



In inbound marketing the various departments work hand in hand and achieve success because the focus of this collaboration is the customer. Organize regular content mapping sessions reach Phone Number List your goal together and lay the foundation for excellent content creation. However a content map can be designed in two ways. Should the focus be on finding new topics and planning them or will existing content be used to find future guidelines Of course in the end you should combine both approaches but you can specialize for the initial planning. Finding and planning topics Are you just getting started now Then you cant use existing topics and optimize them.





But that doesnt matter  the optimal map you are well prepared for a brilliant start into the content universe . Simply follow Chapter Hurdles to the Content Map and you will quickly get a sophisticated map for your planning. The right strategy will help you achieve longterm success and sustainable lead generation. Optimize content The second approach is to make the existing content even better How can you enhance an already published post With content optimization that takes a closer look at everything and analyzes it.